Principal Product Designer with
18+ years leading 0→1 design for creative tools and consumer products.
Every great product starts with a story — I design the first chapter.
Super IC, patent-holder, and mentor blending craft, empathy, and systems thinking to turn complexity into simplicity.
→ Currently exploring all things AI.
Trusted by:
"Having served as Beth’s manager and colleague for nearly two decades, I can unequivocally say she is one of the most talented UX professionals I've encountered. Beth's thoroughness sets her apart — she meticulously considers edge cases, grounds her work in solid user research, presents clear rationale for every aspect of her designs, and delivers solutions that elegantly balance user needs, business objectives, and technical constraints."
Gitta Salomon
Founder of Swim Studio, ex-Apple, ex-IDEO
"I am astounded at Beth's ability to lead a design vision, suffer every possible detail, stay rooted in a strong voice for the consumer and the user experience, while continually delivering prototypes that become the backbone for scope visualization and executive trade-off discussions.
Simply put, she does it all."
Stephen Henderson
Director of Product Management @ Cricut
